Since   the middle of the XIX century, the illustrators have collaborated at first   with the perfumers on the bottles ´s decoration and the envelopes of powder compact. The suggestive power of the images helps the labels to materialise in the everyday life of the potentials consumers. It is not marketing yet although it is already present in the advertisements under the form of very high standard posters with a no questionable artistic level connecting with the collective wishes of that period.