Area 3

The years of contradictions between two wars created an ideal climate for art and perfume.

The twenties and thirties saw the birth of the most spectacular and sensual fragrances and perfume bottles in the whole history of perfumery. The "crazy years" saw the predominance of Art Deco, an undefined and diverse aesthetic tendency.

Paris was still the centre of elegance, the world reference in exclusivity. The new model was arebellious woman or garçonne, a thin, haughty, seductive woman with short hair, the look of a tomboy and a fondness for smoking—a habit previously reserved for men. This woman was the muse of the fashion designers. There came a time when the industries of clothing and perfumewere merged into one.